• Terms of service

Terms of service

1. Acceptance of These Terms

Welcome to the ZHIXIANG website (the “Website”). The Website is operated by Shenzhen ZhiXiang Technology Co., Ltd. In these Terms of Service, “ZHIXIANG,” “we,” “us,” and “our” refer to Shenzhen ZhiXiang Technology Co., Ltd.

By accessing or using the Website, submitting an inquiry, or contacting us, you confirm that you have read, understood, and agreed to these Terms of Service. If you do not agree to these Terms, please stop using the Website.

2. Purpose of the Website

The Website is primarily intended to present underwater fishing lights and related products, applications, and company information. It also provides a channel for distributors, wholesalers, commercial fishing customers, and other professional buyers to contact us and submit business inquiries.

Unless the Website expressly provides an online purchasing function, it is not an online retail platform. Submitting an inquiry or requesting a quotation, sample, or product information does not mean that we have accepted an order and does not automatically create a sales contract between you and us.

3. Inquiries, Quotations, and Formation of Contracts

After you submit an inquiry, we may contact you based on the product requirements, quantity, intended application, destination, and other information you provide.

Prices, lead times, minimum order quantities, shipping costs, specifications, and availability communicated through the Website, email, instant messaging, or other general communications are provided for discussion and evaluation only, unless the relevant document expressly states that it is a binding formal quotation.

Final product models, specifications, quantities, prices, payment terms, trade terms, delivery schedules, packaging, shipping, warranty terms, and other transaction conditions are subject to the formal quotation, pro forma invoice, purchase order, sales contract, or other written document confirmed by both parties.

We reserve the right to accept, reject, or request changes to any inquiry or order based on product availability, raw materials, shipping conditions, customer requirements, or other practical circumstances.

4. Product Information

We make reasonable efforts to keep product descriptions, technical specifications, images, and other information on the Website clear, accurate, and up to date. However, Website content may differ from the actual product due to ongoing product improvements, customization requirements, batch variations, differences in display devices, or delays in updating information.

Product images are for presentation purposes only and should not be used as the sole basis for confirming color, dimensions, construction, accessories, or performance. Before purchasing, reselling, or using a product professionally, please contact us to confirm the appropriate model and the latest technical information. For customized products, the samples, drawings, specifications, or written requirements finally confirmed by both parties will apply.

Unless otherwise agreed in writing, information displayed on the Website does not constitute a guarantee of fitness for a particular purpose, sales results, or fishing results.

5. Information Submitted by Users

When you submit an inquiry through the Website or contact us, you agree to:

  • Provide truthful and accurate information relevant to the business communication;

  • Have the authority to submit information on behalf of the individual, company, or organization identified in your submission;

  • Not submit unlawful, fraudulent, misleading, infringing, malicious, or harmful content; and

  • Not use Website forms to send spam or interfere with the normal operation of the Website.

We may use the information you provide to respond to inquiries, evaluate requirements, prepare quotations, provide services, and conduct necessary business communications. Please refer to our Privacy Policy for information about how we handle personal information.

6. Intellectual Property

Unless otherwise stated, the text, product images, videos, graphics, logos, page designs, catalogs, technical materials, and other content on the Website are owned by us or the relevant rights holders, or are used by us with proper authorization. They are protected by applicable intellectual property laws.

You may reasonably view, download, or print relevant content for internal purchasing evaluation. Unless expressly authorized in the applicable product materials, you may not copy, modify, publicly distribute, sell, use for advertising, or otherwise use such content for commercial purposes without our prior written permission.

“ZHIXIANG” and other trademarks and logos displayed on the Website belong to their respective rights holders. Access to the Website does not grant you any license to use any trademark, patent, copyright, or other intellectual property right.

7. Prohibited Conduct

You must not:

  • Use the Website for unlawful or fraudulent purposes or in a way that infringes the rights of others;

  • Access the Website, servers, accounts, or related systems without authorization;

  • Transmit viruses, malicious code, or other content that may harm the operation of the Website;

  • Use automated tools to excessively scrape, copy, or interfere with Website content or services;

  • Impersonate another person or submit false purchasing or cooperation information; or

  • Remove or alter any rights notice displayed in Website content.

If we identify conduct that may harm the Website, us, or other users, we may restrict or terminate the relevant access and take other necessary action in accordance with applicable law.

8. Third-Party Services and Links

The Website may use Shopify, analytics tools, advertising services, maps, video platforms, or other third-party services. It may also contain links to third-party websites. These services are independently operated by their respective providers and are subject to their own terms and privacy policies.

We take reasonable care when selecting and using such services, but we do not guarantee the continued availability or accuracy of third-party websites or services, nor are we responsible for the independent actions of their providers. You should review the applicable terms before visiting a third-party website or using a third-party service.

9. Website Availability

We may update, suspend, restrict, or discontinue all or part of the Website based on business needs. We may also change product information, page structures, and Website functions. We make reasonable efforts to keep the Website operating normally, but we do not guarantee that it will always be uninterrupted, error-free, or completely free from security risks.

10. Disclaimers and Limitation of Liability

To the fullest extent permitted by applicable law, the Website and its content are provided on an “as is” basis. We will not be liable beyond the extent required by applicable law for losses arising from network failures, system maintenance, third-party services, unauthorized access, or decisions made solely in reliance on Website information that has not been formally confirmed.

Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited. These Terms also do not affect the rights and obligations expressly agreed by both parties in a formal quotation, pro forma invoice, sales contract, or other written transaction document.

11. Changes to These Terms

We may update these Terms of Service to reflect changes to Website functions, business processes, or legal requirements. Updated Terms will be posted on this page with a revised effective date. By continuing to use the Website after an update, you agree to the revised Terms.

12. Applicable Law and Dispute Resolution

When using the Website, you must comply with all applicable laws and regulations that apply to you and your activities.

Any dispute arising from the use of the Website or these Terms should first be addressed through good-faith consultation. If the dispute cannot be resolved through consultation, either party may seek resolution through a court of competent jurisdiction or another legally available dispute resolution procedure.

This section does not replace any governing law or dispute resolution terms separately agreed by the parties in a formal sales contract or other written transaction document.